Improve Your Earned Media ROI NOW With These Methods

Public relations is about the long game while making moves in the present.

Marketers are deploying multiple methods to improve their earned media results. These are the tried and true methods used by Thirty6five to maximize ROI and brand awareness:

• • Hire and assign staff to specifically monitor and engage on social media services. Public relations managers will have their hands full managing communication between different stakeholders. You need an employee dedicated to social media services.
  • Manage customer communities to foster buzz, provide customer service, and repair negative buzz.
  • Publish press releases regularly using PR services like Cision, Muck Rack, Meltwater, or The PR Loop.
    Pursue side-by-side rankings by industry analysts or consumer ratings services.
  • Seed story ideas to journalists and industry analysts, including using a PR agency to assist (We are GREAT at this!).
  • Pursue speaking engagements at industry conferences.
  • Purchase native advertising stories that appear on branded media channels.
  • Encourage or incent customers to rate your product or service on Yelp, Amazon, or another third-party review service.
  • Rely on and encourage testimonials on your own sites and marketing materials.
  • Continually generate case studies and success stories on your own sites and across multiple platforms.

Overall, large firms gave these methods higher ratings, but the top four listed methods are rated effective by 40 percent or more of marketers in small firms and by 69 percent or more in large firms.

Contact Thirty6five at [email protected] to discuss your PR campaign or retainer fee for media relations, crisis communication for DEI, and brand partnerships.